Cosmograph Daytona

Launched in 1963, the Cosmograph Daytona has transcended its status in the world of watchmaking to become an icon.

Key Features

• Design: Features a distinct five-circle dial iconography with three counters and a tachymetric scale on the bezel to measure speeds up to 400 units per hour.
• Movement: Powered by the self-winding Calibre 4131, an in-house chronograph movement featuring a Chronergy escapement and an open sapphire case back on select precious metal models.
• Materials: Offered in various finishes including Oystersteel, 18 ct gold, and 950 platinum with an ice-blue dial.
• Bracelets: Available with the classic metal Oyster bracelet or the high-performance Oysterflex rubber elastomer bracelet.

Datejust

The Rolex Datejust is an iconic luxury wristwatch first introduced in 1945 to celebrate the brand's 40th anniversary.

Key Features & Design

• Sizes: Available in multiple case diameters including 31mm, 36mm (the classic unisex size), and 41mm, alongside the compact 28mm Lady-Datejust.
• Bezels & Bracelets: Offered with a smooth polished bezel or a signature fluted bezel (crafted in gold on steel/gold or white gold on stainless steel models), paired with either a five-piece Jubilee or a three-piece Oyster bracelet.
• Movement: Powered by the self-winding Caliber 3235 in-house movement featuring a 70-to-72-hour power reserve and Superlative Chronometer certification (-2/+2 seconds per day accuracy).

Day-Date

Initially presented in 1956, the Day-Date was the first watch to display the date as well as the day of the week, spelled in full. Rolex Day-Date. The Rolex Day-Date ref. 1803 produced from 1959 until 1977.

Key Features & Design

• Sizes: Available in multiple case diameters including 31mm, 36mm (the classic unisex size), and 41mm, alongside the compact 28mm Lady-Datejust.
• Bezels & Bracelets: Offered with a smooth polished bezel or a signature fluted bezel (crafted in gold on steel/gold or white gold on stainless steel models), paired with either a five-piece Jubilee or a three-piece Oyster bracelet.
• Movement: Powered by the self-winding Caliber 3235 in-house movement featuring a 70-to-72-hour power reserve and Superlative Chronometer certification (-2/+2 seconds per day accuracy).

Submariner

Launched in 1953 as the first wristwatch water-resistant to 100 metres, the Submariner is the watch that created the modern dive-watch category — and seven decades later it is still the benchmark every other sports watch is measured against. Its design has barely moved, and that is the point.

Key Features & Design

• Dial & Legibility
  Dials are black lacquer as the default, with blue and green variants across the range, and hands and hour markers are in white gold so they cannot corrode.
• Movement
  Powered by in-house self-winding movements introduced with the 2020 generation: Calibre 3230 in the no-date model and Calibre 3235 in the Submariner Date, which adds the instantaneously changing date.

GMT-Master II

Introduced in 1955 for long-haul pilots, the GMT-Master was built to show two time zones at once. A 24-hour bezel and an extra hour hand made it the travel watch, and the GMT-Master II still does that job today.

Key Features & Design

• Bezel & Dial
  A bidirectional 24-hour bezel, in the familiar two-colour ceramic, sits over a high-contrast dial so home time and local time both read at a glance.
• Movement
  An automatic GMT movement keeps local time on the main hands and a second time zone on the extra hour hand. It is timed and bench-tested before it ships.

Yacht-Master

Unveiled in 1992, the Yacht-Master was made for life on the water. A bidirectional bezel, a solid case and a bracelet meant for salt air turned it into the deck watch of the collection.

Key Features & Design

• Bezel & Dial
  A bidirectional rotatable bezel with raised numerals, paired with a clear dial and luminous hands, so the time stays easy to read as the light changes.
• Movement
  A self-winding automatic movement, regulated and checked before dispatch, with the date on the models that carry it.

Explorer

Introduced in 1953, the Explorer was built as a tool watch for high altitude and hard wear. A plain, high-contrast dial and a tough case made it readable when conditions were not.

Key Features & Design

• Dial & Legibility
  A clean black dial with large luminous hour markers and the signature 3-6-9 layout, so the time stays clear in low light.
• Movement
  A self-winding automatic movement, regulated and bench-tested before dispatch, built for everyday wear rather than decoration.

Sky-Dweller

Launched in 2012, the Sky-Dweller puts the time, the date, and a second time zone in one watch. The annual calendar and the off-centre 24-hour ring are what set it apart.

Key Features & Design

• Calendar & Time Zones
  An annual calendar needs one correction a year, and a 24-hour disc shows a second time zone without crowding the dial.
• Movement
  A self-winding movement drives the dual time zone and the calendar together, and it is timed and checked before it ships.

Sea-Dweller

Introduced in 1967, the Sea-Dweller was built for saturation diving. A helium escape valve and a heavier case let it go deeper than a standard dive watch, and still read clearly on the surface.

Key Features & Design

• Case & Valve
  A thicker case and a helium escape valve release pressure built up during long saturation dives, so the crystal stays seated when the diver surfaces.
• Movement
  A self-winding automatic movement, timed and bench-tested before dispatch, with the date on the models that carry it.

Air-King

Introduced in 1945, the Air-King was made to be read in the cockpit. A plain dial, a bold minute track and a straightforward case kept it a tool watch rather than a dress watch.

Key Features & Design

• Dial & Legibility
  Large Arabic numerals and a high-contrast minute scale keep the time easy to read at a glance, which is the whole point of the Air-King.
• Movement
  A self-winding automatic movement, regulated and checked before it ships, in a case sized for everyday wear.

Oyster Perpetual

Introduced in 1931, the Oyster Perpetual is the straightforward watch the rest of the collection is built on. A waterproof case, a clean dial and a self-winding movement, with nothing added for show.

Key Features & Design

• Case & Dial
  A smooth bezel and a simple dial keep the focus on the time. The Oyster case is sealed against dust and water for everyday wear.
• Movement
  A self-winding automatic movement, regulated and bench-tested before dispatch.

Milgauss

Introduced in 1956, the Milgauss was made for scientists and engineers working around strong magnetic fields. The soft-iron shield inside the case is what gives it the name.

Key Features & Design

• Magnetic Resistance
  An inner shield protects the movement from magnetic fields that would stop an ordinary watch, so it keeps time in a lab or around equipment.
• Movement
  A self-winding automatic movement, timed and checked before it ships, with the lightning seconds hand on the classic dial.